Property Business Tips: What to Do During the Holiday Downtime
Property Business Tips: What to Do During the Holiday Downtime
Photo by Pavel Danilyuk
Taking a break? Your business doesn’t have to! We’ve gathered the best property business tips to keep your business fresh during the holiday break and return better in the new year!
Ah, the holiday season in Australia—a time for sunshine, beach trips, backyard cricket, and, for most businesses, a well-deserved two-week break. It’s the perfect chance to relax and recharge after a year of hard work.
But for property business owners, this downtime can also bring a twinge of anxiety. What happens to your business when you’re not actively driving it forward? Will leads cool off, or will clients forget about you entirely?
Many business owners search “Holiday season business tips Australia”, because of that!
The truth is, a holiday doesn’t mean your property business has to take a complete backseat. With a little foresight and strategy, you can keep your brand visible, your audience engaged, and your operations ticking along while you enjoy your break.
Here are some holiday downtime strategies to keep things fresh and top-of-mind, even when you’re sipping cocktails by the pool!
Property Business Tips to Keep Fresh During the Holiday Downtime
Photo by Julia Volk
Top 1 holiday downtime strategies: Keep your business presence running.
The holiday season is prime time for engaging with your audience—if you do it right. Schedule blogs, social media posts, and email campaigns in advance so your business stays in the spotlight without you lifting a finger. Think about topics that resonate with your audience during this period: tips for preparing properties for holiday rentals, predictions for the new year’s property market, or even fun posts about festive décor ideas for homes. A consistent stream of content shows that your business is active and engaged, even when you’re not.
2. Automate to Stay Present
Here’s a Property business holiday marketing idea: go on autopilot.
Automation tools are your holiday best friend. Use a CRM like Go High Level (GHL) or social media schedulers like Buffer or Hootsuite to line up posts, and set up auto-responders for emails to let clients know when they can expect a reply.
Automated email sequences can also keep leads warm—think holiday greetings, helpful resources, or reminders about upcoming property opportunities. This ensures your business remains visible and professional, even while you’re catching up on some much-needed rest. That’s how to keep a property business running during the holidays!
Need help with automations and CRMs? Hop on a call with our Growth Strategist to learn more about our CRM and ClickUp Build Service.
3. Run Limited-Time Holiday Offers
Photo by RDNE Stock project
Who doesn’t love a good holiday deal? If you’d still like to entertain calls, you can use this time to highlight properties ideal for festive getaways or create a limited-time offer to encourage inquiries during the break.
For instance, you could promote discounts on property management services for new clients who sign up before the year ends. These offers create urgency and keep your audience engaged while providing an opportunity to generate leads, even during the quieter weeks.
4. Send Personalised Greetings to Clients and Partners
The holidays are an excellent time to show appreciation. Send out personalised holiday greetings to clients, partners, and collaborators, thanking them for their support over the year. Trust me, that’s how to keep a property business running during the holidays… on autopilot!
Whether it’s a heartfelt email, a festive card, or even a small token like a digital gift card, these gestures help nurture relationships and keep your business at the top of their minds. Adding a personal touch can set you apart from competitors who remain silent during the holidays.
5. Showcase Your Success Stories
Photo by RDNE Stock Project
The end of the year is the perfect time to reflect on and share your wins. Use this opportunity to showcase your success stories— a standout property sale, a rental transformation, or glowing client testimonials. (You deserve the shoutout!)
Share these on your website, social media, or email campaigns to remind your audience of your expertise and the value you bring. A strong track record builds trust and keeps potential clients interested in what you’ll achieve next.
6. Highlight Virtual Tools for Convenience
With people browsing properties from their phones while relaxing on the couch, virtual tools can be a game-changer. Ensure your website is updated with high-quality photos, detailed listings, and virtual tours to keep potential clients engaged. Offer online consultations or virtual property viewings as a way to stay accessible without sacrificing your downtime. These options make it easy for clients to connect with you, even during the holiday lull.
It’s also a good move to stay accessible, strategically. This means you send out a communication about your availability during the holidays. You can also offer limited virtual consultations or emergency support to maintain trust with existing clients.
7. Prepare for the New Year’s Market
Photo by David McBee
Use the slower holiday period to work on your business, not just on it. Review your processes, analyse your performance over the past year, and set goals for the next. You could even plan a webinar or workshop for January to reignite interest in your services.
By preparing now, you’ll be ready to hit the ground running when business picks up again in the new year. This article can be helpful to begin with!
8. Keep Your Audience Engaged with Fun Campaigns
The holidays are a time for celebration, so why not make your campaigns festive? Run a social media contest, such as asking followers to share their favourite holiday memories or dream property features. Offer a small prize to keep engagement high. You could also encourage your audience to share their property goals for the new year, creating a sense of community around your brand.
A Bonus Tip and a Final Word
Photo by Mâide Arslan
Here’s a little extra tip we love doing at TGH and an important core value for us.
The holidays are all about community, so why not team up with other local businesses? Partner with holiday-related services like decorators or event planners to cross-promote each other’s offerings. You could even feature local attractions in your content to make your properties more appealing!
What I love about these collaborations is that they keep your business visible and also position you as an active supporter of your local economy. It builds credibility!
You know, taking a break doesn’t mean your property business has to go on holiday too. With a bit of planning and creativity, you can maintain a strong presence, nurture relationships, and even generate leads—all while enjoying your well-earned downtime.
So, go ahead, relax, and let these strategies keep your business fresh and thriving through the festive season!
Ready to keep your business fresh, up, and running even during the holiday season? Set your systems and processes in place so you can autopilot!
Speak with our Growth Strategist to find out how!
Note: Portions of this article were generated with the assistance of AI.
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