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Top 5 Small Business Trends and Opportunities You Need to Know

In this article, let’s talk about the top 5 latest business trends you should know – from embracing AI to continuing smart innovations – to keep your business updated.

Staying updated with the latest business trends and new opportunities in your business isn’t just a nice thing to do. It’s ESSENTIAL!

This is because it’s not just the technology that’s evolving — it’s also the technology and consumer preferences that change from time to time!

So, to stay on top of your business game and be able to seize more growth opportunities, be sure to always stay informed of the latest business trends.

In this article, let’s talk about the top 5 latest business trends you should know to keep your business updated.

Want to get the right guide to propel your business in the right direction for the next financial year? Speak with our Growth Strategist to avail our Grow With the Flow service!

Updated Business Trends for Startups

Utilise AI and Automation

Photo by ThisIsEngineering

Number one on the list is the trend of leveraging the use of AI and automation in streamlining business operations.

The Boston Consulting Group (BGC) forecasts that “to be an industry leader in five years, you need a clear and compelling generative AI strategy today.”

Because of the fast-paced and ever-shanging technology, we can observe that there are a lot of tools that have emerged to make things a little bit easier for business owners.

You can efficiently enhance your business’ performance with AI, minimise turnaround time responses using chatbots on your business website, and even get insights for better decisions when you see the analytics embedded within the tool.

That’s with minimal human error!

Utilising AI and automation tools will still be a trend in the next years.

So if you’re a business owner who’s still thinking twice about it, now is the time to dive knee-deep.

Otherwise, you might find yourself in a huge innovation disadvantage.

Take Advantage of Social Media Marketing

Photo by Cottonbro Studios

Next up: get your business social media presence UP!

According to Common Sense Marketing, 99% of Australians have access to the internet, and 87% of them are online EVERYDAY.

What does this imply?

It means people are looking more and more on their screens, most likely on social media, exchanging thoughts, feelings, point of views, and more.

So be where your target audience is!

Establish your presence on various social media platforms like Facebook, Instagram, TikTok, and LinkedIn by posting relatable contents for your audience to see.

One hack: run paid advertisements too! That’s a good investment when it comes to gathering leads and converting them into long-term clients (hopefully!)

The Rise of Remote Work and Delegation

As a post-pandemic aftermath, employees are now more leaning toward work-from-home or hybrid set-up jobs, and it has impacted a lot of big and small businesses.

Experts are foreseeing that this will still be the trend in the coming years.

Many business owners have discovered that delegating tasks to virtual assistants can positively impact their business, freeing a lot of stress and chunks of time out of their plate.

Aside from this benefit, business owners can also give significant cost savings (because you won’t have to rent a physical office, for example), and increased productivity because you’re on flexible work schedules.

Case Study: Samantha Rush of Legion Consulting Group

Take Samantha Rush for example.

She began her business in 2028, and in just 3 years, things have grown pretty fast, and that’s great. But here’s the good problem: she realized some things weren’t done, slipping away, dropping some tasks here and there.

She was doing so many things that weren’t adding too much value (money-wise) to the business. She needed help, an extra set of hands!

She worked with VAs before, but it wasn’t very effective for her. She needed help across her two businesses, and because of the complexity of the tasks, she thought she wouldn’t find someone who could help her in her business.

Then she heard about the Growth Hub from her client, about the fantastic support he’s getting from his Champion, and so she reached out to our Growth Strategist.

From there, her biggest win was that she reclaimed a LOT of her time back, freeing her to do more income-generating tasks for her business.

Watch Samantha’s story here:

She also was able to execute the ideas in her mind, because she had a Champion to do them excellently.

Additional win: She enjoys working with her Champion, and gets updated with the latest, good shows on Netflix!

If you’re keen to onboard a reliable Champion to help you out, check out our Virtual Assistants service details here.

Delivering Personalised Services/Products

Photo by Jopwell

We know that businesses should always tailor their messaging and marketing to appeal with their target market.

The customer data, with all their behaviors and preferences don’t lie!

And in the coming years, personalisation will not be in marketing, but also in the actual delivery of the service.

By personalisation, we mean hopping on discovery and consultation calls to better understand the individual needs of clients.

Together, you will formulate personalised action plans for the client’s next steps.

With this trend, your business can differentiate yourself from the competition and build stronger, long-lasting relationships with your clients.

Continued Smart Innovations

Photo by Pavel Danilyuk

Last but not least, keeping yourself updated on the latest innovations will never go out of style.

To keep your business on top, continual innovation is a must!

Innovations might be in technology, processes, or products— and keeping yourself and your business updated can lead to major improvements and efficiencies.

This will help you enhance your operations, offer better products or services, and stay ahead of the competition.

And remember to document your processes each time you change them, so you and your team are on the same page!

This trend helps you stay relevant and enables you to capitalise on new opportunities as they arise.

Be on Top of the Trend!

Photo by RDNE Stock project

And there you have it, the 5 business trends you should know and apply to keep yourself on top of your game.

If you’re still unsure how to apply these trends to your business, our Grow With the Flow program can help you out.

This program has a personalised and in-depth approach to your business, and will help you formulate a 30-60-90 day gameplan so you can achieve your business goals.

With the right guide, plans, and strategy, your business can scale and grow as you start acting right away.

Ready to grow and incorporate these trends in your business? Sign up for our Grow With the Flow service today!

Superpowers

Negotiating the minefield of parenthood with 2 young children &
Building virtual and physical communities – Cheryl runs Australia’s largest property development Facebook group with over 11k members, she’s also a property investor and developer.

Fun Fact:

Cheryl doesn’t have a sense of smell…and no one knows why!

Why I started TGH:

I started TGH with the vision of connecting people. I believe that amazing things can be created when great synergies happen. I knew what it was like to struggle with building a business and balancing it with growing a family. I also knew that the reason I went into business was to create time and financial freedom for my family which would also allow me to spend more time on passion projects and giving back to the community.

I was fortunate enough to experience the life changing impact that talented and empowered virtual assistants could make to my life and business and wanted other business owners to experience the same.

On the flip side, having grown up in Singapore and seen many Filipinos having to leave their country and families to have better opportunities, broke my heart. I wanted to give people the opportunity to work from home, just like I have for close to a decade, and be globally.

Superpowers:

Faye is in charge of managing our VA’s and client’s to make sure that they receive the best possible service from us.

Fun Fact:

Faye work best under pressure. She joys challenges that force her to step up her game and those situations are when her super power naturally manifest.

Superpowers:.

Raine is what you might call a ‘detail-oriented’ person. She has a knack for taking in large amounts of information and then organizing it in a way that makes sense. Raine always looks for ways to optimize a process and execute it. Not only that… she is also quite creative. She has a knack for coming up with new ideas and solutions, which means that she’s always thinking outside the box.

So, when you put all of these together, you get someone who is pretty darn good at understanding complex technical information and then breaking it down in a way that can be easily understood by others. She’s always loved what she does and gives her full effort into projects and delivers what is expected and more.

Fun Fact:

Raine is a balanced individual that can compartmentalize and think rationally and objectively. She is ready to listen and mentor you for FREE. But if you do love life sessions, she might charge you for it by the thousands $$. 🤣

Top 5 Small Business Trends and Opportunities You Need to Know

Top 5 Small Business Trends and Opportunities You Need to Know

Updated Business Trends for Startups

Utilise AI and Automation

Take Advantage of Social Media Marketing

The Rise of Remote Work and Delegation

Case Study: Samantha Rush of Legion Consulting Group

Delivering Personalised Services/Products

Continued Smart Innovations

Be on Top of the Trend!

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