5 Best Automation Tools to Use for Business Growth
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Modern times call for modern solutions. Here are 5 automation tools and some bonus automation ideas you can use to turn your business bottlenecks into a well-oiled scaling one!
Aside for delegation, automation is becoming the name of the game when it comes to freeing your time while running a successful business.
When you automate some of your business workflows, you can cover a lot of ground without spreading yourself too thin – in amazingly short time, with almost zero errors (if the automation is set up right, of course)!
So, what are these life-savers – automation tools?
Automation tools are software platforms or applications used to automate repetitive tasks or processes within a business. With the automated processes replacing manual work, it allows business owners to save time and reduce errors.
You can actually use automation tools for a wide variety of workflows depending on the needs of your business.
For example, you’re building a sales funnel. With automation tools, you can create a workflow design, set up trigger-based actions (like sending out emails) when a prospect comes in, and even integrate tasks with other tools you are using to ensure a smoother, well-oiled system running, even when you’re sleeping.
The best part? You also have analytics and results reports right there! These reports can help you make more meaningful decisions for your business.
The aim of automation tools is not to replace human workforce, but increase their productivity by taking care of the repetitive and minute tasks through efficient and automated triggers.
So, with this powerful secret right at your fingertips, your business can improve in productivity, optimisation, and efficiency, and get so much time saved.
If you want your systems and workflows streamlined, automation tools are your ally. Speak with our Growth Strategist to know how our Grow with the Flow program can guide you with that!
Note: Portions of this article were generated with the assistance of AI.
Best Automation Tools to Use in Growing Your Business
Tool #1 – GoHighLevel
Photo from GoHighLevel Website
The first one– GoHighLevel (GHL).
GHL is like an all-in-one one-stop-shop solution for marketing, sales, and client management. Within, you can easily create websites and landing pages, funnels, surveys or forms, appointment scheduling (surpasses Calendly!), and launch different kinds of campaigns to nurture your leads.
Their goal? Capture, Nurture and Close deals! The interface is also user-friendly and will help you navigate through, set up automation and triggers, and generate results easily.
If you’re going to ask what platform we’re using at TGH, we’ll openly tell you – it’s GoHighLevel (GHL). We’ve used other platforms, but GHL met all the needs TGH needs, and it’s so handy!
If you’re eyeing GHL, we’ve got our systems team up who can help you set it up! Just book a discovery call with us here – at no charge! (and did we mention this booking link is also powered by GHL?)
It’s time to let go of most of the manual grunt work and say hello to streamlined processes that drive growth and free up your time!
Tool #2 – HubSpot
Photo from HubSpot Website
Next up, HubSpot!
If you’re into strengthening your inbound marketing, sales, and customer service automation, HubSpot is the best platform for you.
From email marketing and lead nurturing to CRM and analytics, HubSpot has everything you need to attract, engage, and delight customers at every stage of their journey.
With HubSpot, you’ll have the tools to scale your business and deliver a top-notch customer experience. After all, the business is all about our customers, right?
With HubSpot’s integrations and proper set up, you’re sure your customers are properly nurtured and are up to date with your business.
By the way, if you want to hit that 5-star client reviews, download our free resource, The Art of WOW here!
Related read: How to Achieve Five-Star Customer Service Experiences in Your Business
Tool #3 – MailChimp
Photo from MailChimp Website
Email marketing automation? MailChimp is king!
With its user-friendly interface and powerful automation features, MailChimp makes it easy to create targeted email campaigns, automate customer journeys, and analyze campaign performance.
If you’re not well-versed with how to make your newsletters more attractive, MailChimp also have templates you can customise and add your company’s branding.
So if you’re a small business or a large enterprise, MailChimp has the tools you need to grow your audience and drive conversions.
Tool #4 – Zapier
Photo from Zapier Website
Using different platforms and want to connect them all together? You can do that with a few Zaps!
This is what makes Zapier unique – it is the ultimate automation powerhouse, connecting your favourite apps and automating workflows with ease.
With Zapier, you can create “Zaps” to automate repetitive tasks, such as syncing data between apps, triggering actions based on specific events, and automating multi-step workflows.
With its intuitive interface and extensive app integrations, Zapier has become a must-have tool for any business looking to streamline operations and boost productivity.
Tool #5 – ActiveCampaign
Photo from ActiveCampaign Website
ActiveCampaign is another email marketing tool with outstanding automations and integration features.
Inside, you can create personalised email campaigns, automate customer journeys, and segment your audience for targeted messaging. Just set triggers in place, and watch the magic of automation perform its work.
This is a good tool for startup businesses who are starting to drive engagement, nurture leads, and grow the business.
Bonus Automation Ideas
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If you haven’t thought about it, you can also automate a few more things in your business such as virtual phones, chatbots, accounting softwares, and even invoicing and payment!
Company virtual phone systems are cloud-based communication platforms that allow you to manage phone calls, voicemails, and messages online.
Like normal phones, some of these software has call forwarding, voicemail transcription, and call routing. Examples of these are CallHippo, Zendesk, and DialPad.
If you want to appear like your business is online 24/7, chatbots for customer support are a life-saver!
These AI-powered programs can automate customer interactions, answer common queries, and provide support which helps you save so much time. Plus, it raises your credibility and reliability to your prospects’ view, because they know you’re there, even when you’re not!
To start, you might want to check out this list for the Top Australia Chatbot Developers.
How about financial management?
Platforms like QuickBooks and Xero can actually make your life a lot easier! They have automated financial features like invoicing, expense tracking, and financial reporting, allowing businesses to manage their finances more efficiently and accurately.
If you need it, these tools can also be integrated with a wide range of third-party apps and services, making it easy to connect and automate various aspects of business operations.
You can also streamline your invoicing and payment processes, thanks to technology and AI. Popular payment gateways like Stripe and PayPal make it easy for businesses to accept online payments and track transactions in real time.
Let the Automation Begin!
Photo by Andrea Piacquadio
And there you have it – a roundup of the best automation tools to help you grow your business!
Remember that you don’t always have to do it on your own. To streamline your processes, minimise human errors, and free up your time so you can focus on the more important things in your business, embracing automation is the key.
Carefully lay out your current workflow and see which ones need to be delegated to someone else (we’ve got Champions to help you there!), automated, or just simply eliminated.
If you’re unsure how to begin, our Grow With the Flow program might just be the missing link you’re looking for! Don’t let those thoughts just be in your head. With our Systems Specialist, you will be able to create 30-60-90-day plan to enforce in your business,which potential tools to use, and run your business smooth as butter.
Lay them all out and let our Growth Strategist untangle your processes and help you streamline them. Click here to book your first FREE discovery call with us!
